BAL

Stadium & Event Branding

Social Media Campaign

Bringing Africa’s professional basketball to life with a bold, culturally resonant visual identity. The system celebrates the energy and vibrancy of the sport across social media and arena branding.

African motifs, dynamic movement, and custom typography create a modern, energetic identity, while a cohesive design system ensures every touchpoint reflects the league’s spirit.

The BAL’s second season came alive with a visual identity that is memorable, distinctly African, and connects players, fans, and the wider basketball community.