Fuel to Fly

UX/UI Design

Branding

Email Marketing

Fuel to Fly was a B2B SaaS product designed to help sales and growth teams improve cold email outreach through data-driven experimentation. The platform enabled users to create and test email variants, track open and response rates, and gain performance insights to optimize outbound campaigns at scale.

The product experience focused on clarity and momentum, turning complex outreach data into actionable insights through intuitive dashboards, performance visualizations, and guided workflows. A distinctive brand system and playful visual elements helped humanize a typically technical sales tool, balancing credibility with approachability.