Just Now Gin Co.

Typography

Package Design

Graphic Design

A concept for a South African distillery capturing the fleeting, ephemeral qualities of time through both product and design. The brand draws inspiration from Impressionist paintings, translating transient light and natural textures into a refined visual identity.

Packaging and brand elements evoke movement, impermanence, and a love of nature, reflecting the brand’s ethos of savoring moments through languorous drinks and social connection. The name, drawn from a local euphemism meaning “later,” reinforces the cultural and temporal concept behind the brand.

Nominated for a 2022 Loerie Award in Student Package Design.